In their book, Playing to Win, Authors A.G. Lafley and Roger Martin relay how many leaders approach strategy ineffectively. One common mistake is to define strategy as a vision without backing up that vision…
“They offer no guide to productive action and no explicit road map to the desired future. They don’t include choices about what businesses to be in and not to be in. There’s no focus on sustainable competitive advantage or the building blocks of value creation.”
Sound familiar Joe and Wanda?
Joe Kerr: We haven’t talked strategy in a while, so this is a good opportunity to remind the masses that I said, “Get ‘er done” long before that flannel shirted Cable Guy, and I’ve been winning ever since.
Wanda B. Goode: Vision and Mission statements are starting points, I agree with the authors that there is much more to it than that. I also like their short definition of strategy – Strategy is choice – choosing to do some things and not others. Again, these are just the words, and the words are the easy part.
Here are a couple of related posts