Title: Creating the Vital Organization: Balancing Short-Term Profits with Long-Term Success Author: Scott M. Brooks and Jeffrey M. Saltzman Stars: ***
In order for a company to survive it must focus on the here-and-now while also focusing on long-term success. Take one's eye off the short-term and the long-term doesn't matter, because the company will quickly go out of business. Lose focus on the long-term and it won't belong before the company becomes obsolete and suffers a similar fate.
Authors, Scott Brooks and Jeffrey Saltzman call companies that create the right balance between the short and long-term “vital organizations.” Their book outlines steps to both become and remain vital organizations.
The 15 chapters address everything from setting strategy to making effective decisions to handling change and the importance incorporating story telling. In other words, the book addresses how to lead an organization effectively.
The authors point out that although they lay out a formula (chapter 14 contains a step-by-step guide), there is no quick fix. It takes dedicated commitment and discipline to “constantly seek improvement to current performance while simultaneously developing future potential.”
Give this one a read to uncover and rediscover some vital techniques for improving your organization.